​As a UI/UX Designer at SkyIt (GBCS), I worked on two major projects: the redesign of SkyIt’s platform and the revamp of GBCS Group’s website.
My primary focus was to address navigation issues, create a stronger branding identity, and build an emotional connection with users.
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What I Did:​
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Design System Creation:
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Crafted cohesive color palettes, typography, and reusable components.
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Incorporated neutral blues to represent aviation and trust, ensuring brand alignment between GBCS and Skyit.
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Responsive Design:
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Designed layouts that adapt seamlessly across devices, enhancing accessibility and user experience.
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Collaborative Design Process:
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Worked with a team of 10 designers, participated in weekly voting sessions, and incorporated stakeholder feedback through bi-weekly retrospectives.
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Problem Solving:
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Addressed unclear navigation and user confusion by streamlining user journeys.
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Enhanced branding by integrating storytelling elements and emotional touchpoints.
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Drafts of GBCS Website Redesign: A Sneak Peek
These drafts represent the early stages of GBCS Group’s website revamp. The goal was to establish a unique identity while maintaining sleek, modern, and minimalistic designs.
Draft 1
Snapshot of drafts for team review
SkyIt Redesign: Before + After
A side-by-side comparison of the Skyit homepage before and after the redesign. The new design addresses user navigation issues, enhances branding, and creates a more cohesive user experience.
Before
After
Design Systems for GBCS Group and SkyIt
To unify branding and create scalable designs, I developed design systems for both GBCS and Skyit. These systems include a consistent color palette, typography, and reusable UI components.
GBCS Design System
SkyIt Color Pallete I came up with in cordination with my team and stakeholders
Key Takeaways
Collaboration + Adaptability
Design is never a solo act. Working with stakeholders, developers, and users has taught me that the best ideas come from open minds and flexible approaches. Adapting to challenges is what makes a product go from good to great.
Branding as a Bridge
A brand isn’t just about visuals—it’s about trust and connection. I believe design should bridge the gap between a company’s vision and the user’s emotions, creating an experience that feels both seamless and meaningful.
Listening + Asking the Right Questions
No problem is ever solved if we’re solving the wrong one. I’ve learned that the key to impactful design is not just research, but asking the right questions—diving deep into user pain points and finding what truly matters.
Responsiveness + Accessibility
Design should be for everyone. Whether it’s a seamless interface or an inclusive experience, I prioritize accessibility and responsiveness to make sure every user feels seen, heard, and valued.
